Real Placebo Works

Most research on placebos involves people who think they’re getting an active treatment, but aren’t. But they may also work when people know full well they’re…

Even if it works, is prescribing a placebo even ethical? If it isn’t, what if you tell the patient that it’s a placebo? Won’t work then? Think again.

Why should it work when you know it’s fake? Is it reverse psychology? Are patients double-guessing it?

It’s postulated that it’s the human touch, from the doctor, specifically. We’re suckers for TLC.